Why the Fees?

 2025 Update:

Hi Swifties,

Given the recent pricing/subscription changes at Swift Alert, we wanted to share some context around that change. First, an important acknowledgement: we made a mistake when we launched our first pricing in 2023. We are not looking to run from that mistake- in fact, we’ve kept our initial pricing note below this one for complete transparency. But we are hoping that you can understand how things changed between 2023 and now, and why that meant a new subscription was necessary.

We started Swift Alert thinking it would be a fun Eras Tour side project that maybe a few hundred people would download. Eventually, it became an app that nearly 2 million people downloaded and that was supporting hundreds of thousands of Mastermind players every show. What started as a small side project turned into massive expenses for infrastructure and engineering and an even more massive time investment for our unpaid team. Given that we initially asked for a one-time fee of $1.99- and given that the vast, vast majority of our users used the app completely for free- we eventually found ourselves with a completely unsustainable business.

When the tour ended, we had two options: shut the app down completely, or find a new way to generate revenue that could help Swift Alert to survive so that we might be able to keep the fun going both during a tourless period and- hopefully- during future tours. We were transparent with our users about this in December when the tour ended, asked for opinions on our social platforms, and had overwhelming support to move forward with this model which we are so grateful for.

As we said in 2023, we believe in building a product that has value to you, not in spamming you with ads, selling your data, or trying to trick you into spending more for something than you want to. Our pricing for Games is straight forward, we have options for you to pay what you can, and you can cancel any time that you need to with no hoops to jump through or surprise fees of any kind. All other functionality in Swift Alert remains untouched, including free games like Mastermind and Bracket Battle that have become such fun staples of the app.

If you have questions, find us at support@swiftalert.online or @swiftalert_13 on social media. We’re excited to keep playing games with you and enjoying the magic that Taylor has brought to this community.

For our original pricing explaination from 2023, read below ⬇️

Hi Swifties,

We wanted to provide some additional information about why we have a fee for All-Access in our app. As fellow Swifties, we want to provide as much value as possible to everyone following Taylor and the tour. However, building and maintaining software is very expensive.

To cover those costs, many apps will spam you with ads, sell your data, or charge seemingly low fees that lock you in for weekly or monthly payments. We have no desire to take advantage of our users, so instead we've chosen a very straightforward pricing model: You can pay $1.99 one time for All-Access. No ads, no hidden fees, no selling your data, just a one time payment for full access.

We hope that Swifties get $1.99 worth of value from our app, and if not the majority of the features within the app remain free to use!